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Research papers

New product introduction based on pre-test market data

In this paper the current version of a pre-test market system will be described which is designed to perform a comprehensive analysis of individual choice, perception and preference data, offers different ways to compute market share estimates, takes...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Ingo Böckenholt, Wolfgang Gaul
October 26, 1987
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Citation

Böckenholt and Gaul (1987a, October 26). New product introduction based on pre-test market data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/new-product-introduction-based-on-pre-test-market-data


Research papers

Analysis of sales of price promoted consumer goods using scanner data

In this paper the following problem is tackled: Assumed, a pattern of individual item sales and corresponding prices by week is known for a certain period of the past. What sales can be expected if planned price strategies including price cuts are...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Martin Both, Wolfgang Gaul
June 15, 1984
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Citation

Both and Gaul (1984a, June 15). Analysis of sales of price promoted consumer goods using scanner data. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analysis-of-sales-of-price-promoted-consumer-goods-using-scanner-data